Design Research

We employ unique design research methods that help users and potential users express their feelings, thoughts, and ideas about an experience, whether a brand, product, system, or environment. These insights help us uncover unmet needs and opportunities for innovation. We can also identify the features, functions, and characteristics that will achieve maximum usefulness, usability, and desirability. Design research is also useful for validating that a product concept is easy to learn and easy to use.

Our design research process teams researchers, designers, engineers, trend experts, user-experience specialists, and innovation strategists—along with our clients. This partnering of different disciplines creates a broad professional lens that produces actionable information and strategies. Coupled with our deep knowledge of the market, it’s research that helps empower decision makers and entire corporations to align around a common vision.

Our research methodologies include:

  • Ethnographic observations
  • One-on-one interviews
  • Group deep-dives
  • Video analysis
  • Competitive landscape assessments
  • Task analysis
  • Cross-cultural studies
  • Work-flow studies
  • 3D gaming and modeling workshops