Invisible Design: 
Designing the unseen

What is Invisible Design? Sure, it sounds like an impossible idea. Invisible and design in the same phrase? After years of designing all the visible aspects of design—such as form, color, materials, and finishes—it became obvious to us that people use all their senses when evaluating what to buy and how satisfied they feel. The click of a button, the clunk of a latch, the heft of something in your hand all communicate quality, reliability, and performance.  

Excluding these subtle characteristics would leave many critical contributions to chance. Along with the visible, the invisible needs to be designed in a way that supports the brand, aesthetics, and the business objectives. We purposefully design the invisible as part of our quest to create a complete solution.

The engineered qualities of invisible design include:

  • Audible graph of sound profiles
  • Force chart signatures
  • Viscosities of movement
  • Heft and weight characteristics
  • Tactile signature and haptics


Some of the subjective impressions communicated by invisible design:

  • Reliability
  • Quality
  • Perceived cost
  • Value proposition
  • Technology level